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    An analysis of distance education applications in Turkey
    (IJTASE, 2011) Yamamoto Telli, Gonca
    Increasing means of mobile learning, and the enforcement of certain legal regulations on distance learning have been affected individuals’ approaches towards distance learning. Furthermore, due to the factors such as the increase in demand for distance learning, an increase in the interest and efforts of Public and Foundation Universities in Turkey towards distance learning is noticed day by day. This study aims to provide a general analysis of the distance learning services of the public and foundation universities that offer distance learning in Turkey. The data of this research for the development of distance learning services in Turkey were obtained from literature review, legal regulations and as the primary source the web pages of higher education institutions, which offer distance-learning services in Turkey.
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    Crisis management in the Turkish leather industry
    (Academic Journals, 2011) Yamamoto Telli, Gonca; Şekeroğlu, Özgür
    The economic developments and modifications in the world cause to imbalances from time to time and these imbalances lead to crises. Businesses are seriously influenced from the birth of sometimes territorial and sometimes regional crises, and need crisis management. Sometimes, crises may also arise from managerial structures in the company. Regardless of the reason, those who can correctly manage the crisis, can also turn the risks of crisis into advantages and even grow after the crisis. Moreover, sometimes certain companies open to foreign countries by means of the crisis and take steps towards globalization. Leather industry is highly important for the economy of Turkey as it includes vast exports of finished goods with high value added. Turkish leather industry is considered as one of the locomotive industries of the Turkish economy in terms of its export potential. It has been the subject of our research as it is among the industries which have been most affected from the recent crises, due to its importance for the Turkish economy and its current conditions. In this context, the tendencies of the Turkish leather industry regarding crisis management have been examined with a questionnaire study in order to identify their thoughts about the crisis.
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    Crisis management of the Turkish civil aviation companies: A study of 2004 and 2011 years
    (Management Journals, 2012) Gönen, İbrahim; Yamamoto Telli, Gonca
    Since1929 the World experienced several significant changes in crisis situation, perception and measures. This general status can also be applied to the civil aviation sector. This paper estimates the impact of the crises on Turkish Civil Aviation Companies in 2004 and 2011. The main aim of this study is to evaluate and compare between 2004 and 2011 conditions of the Turkish Civil Aviation Companies during several national and international crises.
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    The effect of promoter incentive to the smartphone sales in retail chains: A turkish case
    (Hilaris, 2016) Düzgün, Fehim; Yamamoto Telli, Gonca
    Mobile Phone market is getting more aggressive and competitive. Smartphone brands are looking for a way to increase their sales, especially in retail business where competition getting tough day by day. Therefore, companies are trying to do their best to increase the sales, for this reason technology stores are becoming important channels for the smartphone brands. These kinds of stores are also suitable for brand which wants to increase their sales in a short period of time. In these stores, dealer’s recommendation has becoming one of the key factors to affect consumer purchase decision in Turkey. The aim of our study is examine promoter incentive affect to the smartphone sales in technology chain stores. Promoters become key elements for the brands. So far, most of brands are allocate their brand promoters in technology stores to go one-step further from the other brands and affect consumer who get in the shop and looking for device. Our key question is if promoter’s sales performance increases for the specific brand with an incentive given by the dealer. We also want to search if there is an increase in specific brand smartphone sales with these incentives given to the sales promoters between all brands in these technology stores. Our expectation of promoter’s sales incentive system has positive affect to the sales. We finalize our study with a causal research designed to give proof for incentive affect with one of the global brand smartphone sales in Teknosa, which is the biggest chain store in Turkey.
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    Leather and leather products industry in Turkey: Marketing developments
    (Academic Journals, 2012) Yamamoto Telli, Gonca; Şekeroğlu, Özgür; Bayramoğlu, Eser Eke
    Leather industry covers many disciplines as sub-industries and it has played a driving role for the exports of Turkey for many years with the internal harmony of those sub-industries. However, the leather industry’s production orientedness seriously impacts sectoral development especially during the outbreaks of global crises. The augmentation of competition in the leather industry after 1995, rising barriers in penetration to global markets and the occurrence of international crises denote marketing as the leading problem in the world trade. Marketing has strayed from the conventional function and transformed into a structure used highly in various scales and in different environments. In this context, the identification of the situation in Turkey is important and necessary for the sectoral continuity in the milieu of global competition. This study identifies the marketing approaches in the leather industry through a face to face survey with the member companies of the association of leather industrialists.
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    Marketing activities in the leather industry: Comparative country analysis
    (Management Journals, 2011) Yamamoto Telli, Gonca; Şekeroğlu, Özgür; Bayramoğlu, Eser Eke
    Marketing activities in the leather industry are critically important similar to the companies in a global competitive environment. Benchmarking of international activities, monitoring the activities of competitor countries, adopting models from the best practices of other countries and improving marketing activities are utmost important. Besides, evaluation of the works of industry-supporting various non-governmental organizations such as public organizations and associations is also essential for success in competition. Assessment of many industrial promotion factors will be guiding for the benchmarking activities to be conducted, or enable optimizing many activities. This study includes a comparative country analysis under the light of the data retrieved with web screening method about various associations, non-governmental organizations, foundations etc. acting in various countries ambitious in the leather industry. The differing formats of the websites of such organizations regarding the data offered about the countries has imposed a limitation for the study; albeit, the comparisons have been compared with the compilation and incorporation the data retrieved from both the contents of these websites and from secondary sources. This study also gives a snapshot of marketing activities of world leather industry in today’s situation.
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    The role of social media in Turkish health sector
    (Asian Academic Research Associates, 2015) Yamamoto Telli, Gonca; Erarslan, Sami Onur
    The use of social media in the healthcare industry in Turkey is in the early stages with a rapidly rising trend and there are some good examples in this respect. The literature review method is used for this research which is conducted in a heuristic manner. The conclusion of the research, which intends to guide those physicians, hospitals, patients or entities in the healthcare industry in Turkey, is that all the parties involved with the healthcare industry are aware of the power of the social media and actively using it. It is believed that it would be appropriate for the countries to support the social media which is gradually growing and exert efforts to enhance the use of social media in the healthcare industry by leveraging the infrastructure.
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    SMS promotion effects on consumer behaviour: A turkish case
    (Hilaris, 2017) Düzgün, Fehim; Yamamoto Telli, Gonca
    Mobile phones brought rapid, extensive, and personal communication to our lives. Parallel to Mobile phone development, Marketers started to consider mobile phone as a marketing tool to reach their consumers. SMS marketing is the most basic and widely used method of mobile marketing since the early days of mobile marketing. Beside of that, Smartphone development changed the Mobile Phone market characteristics and user habits, hence marketing communication methods changed and extended with many alternatives. The question is; after smartphone development, SMS marketing is still affecting consumer behaviour or not? So far, literature has been supporting that SMS marketing is an effective way to reach the consumer and it affects consumer behaviour. In our research, to examine effect of SMS marketing, we have made promotional sales campaign with SMS communication for a smartphone product in Turkey market. We have sent location base SMS through one of the biggest Telecom operator with addressing Operator shops and analysed the consumer behaviour result.