SMS promotion effects on consumer behaviour: A turkish case

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dc.authorid0000-0001-8816-5560en_US
dc.authorid0000-0002-8238-3185en_US
dc.contributor.authorDüzgün, Fehim
dc.contributor.authorYamamoto Telli, Gonca
dc.date.accessioned2024-07-12T20:53:20Z
dc.date.available2024-07-12T20:53:20Z
dc.date.issued2017en_US
dc.departmentFakülteler,İnsan ve Toplum Bilimleri Fakültesi, İşletme Bölümüen_US
dc.description.abstractMobile phones brought rapid, extensive, and personal communication to our lives. Parallel to Mobile phone development, Marketers started to consider mobile phone as a marketing tool to reach their consumers. SMS marketing is the most basic and widely used method of mobile marketing since the early days of mobile marketing. Beside of that, Smartphone development changed the Mobile Phone market characteristics and user habits, hence marketing communication methods changed and extended with many alternatives. The question is; after smartphone development, SMS marketing is still affecting consumer behaviour or not? So far, literature has been supporting that SMS marketing is an effective way to reach the consumer and it affects consumer behaviour. In our research, to examine effect of SMS marketing, we have made promotional sales campaign with SMS communication for a smartphone product in Turkey market. We have sent location base SMS through one of the biggest Telecom operator with addressing Operator shops and analysed the consumer behaviour result.en_US
dc.identifier.citationDüzgün, F. ve Yamamoto Telli, G. (2017). SMS promotion effects on consumer behaviour: A turkish case. International Journal of Economics & Management Sciences, Hilaris. 6(1), s. 1-7.en_US
dc.identifier.endpage7en_US
dc.identifier.issn2162-6359
dc.identifier.issue1en_US
dc.identifier.startpage1en_US
dc.identifier.urihttps://www.hilarispublisher.com/archive/ijems-volume-6-issue-1-year-2017.html
dc.identifier.urihttps://hdl.handle.net/20.500.12415/2614
dc.identifier.volume6en_US
dc.language.isoenen_US
dc.publisherHilarisen_US
dc.relation.ispartofInternational Journal of Economics & Management Sciencesen_US
dc.relation.isversionof10.4172/2162-6359.1000397en_US
dc.relation.publicationcategoryUluslararası Hakemli Dergide Makale - Kurum Öğretim Elemanıen_US
dc.rightsCC0 1.0 Universal*
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rights.urihttp://creativecommons.org/publicdomain/zero/1.0/*
dc.snmzKY01633
dc.subjectSMSen_US
dc.subjectSmartphoneen_US
dc.subjectMobile phoneen_US
dc.subjectSalesen_US
dc.subjectMarketingen_US
dc.subjectPromotionen_US
dc.subjectMobile marketingen_US
dc.subjectSMS marketingen_US
dc.subjectPurchase behaviouren_US
dc.subjectNicosia modelen_US
dc.titleSMS promotion effects on consumer behaviour: A turkish caseen_US
dc.typeArticle
dspace.entity.typePublication

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