PERFORMANCE OF SALES PERSON IN A SMARTPHONE MARKET IN TURKEY

Basit Öğe Kaydı
dc.authorid0000-0002-8238-3185en_US
dc.contributor.authorYamamoto, Gonca Telli
dc.contributor.authorDuzgun, Fehim
dc.date.accessioned2024-07-12T21:47:02Z
dc.date.available2024-07-12T21:47:02Z
dc.date.issued2018en_US
dc.departmentMaltepe Üniversitesien_US
dc.description.abstractSmartphone market is growing very quickly with embedding new technologies. Many global and local brands are entering aggressively to Turkish market. In Turkey, there are different channels for this business; technology superstores', telecom retailer and mix retail channel. Mainly 3 technology chains have around 200 important shops. Telecom retail channel has around 8.000 shops with different operators and different owners which needs long-term investment, Mix channel also has around 11.000 independent stores which needs high field force investment to contact with all independent dealers. We may say that technology superstores seems more suitable for fast growing brands, Because technology superstore channel has only 200 stores with high capacity which can be controllable more easily. All brands are looking for a way to raise their sales and make the correct sales activities to be able to compete in the competitive smartphone market. Due to sales person is one of the key points that faces the consumer in the shops and ends the sales, companies positioning sales person (promoters) in technology chain stores. Additional to positioning sales person, companies provide sales promotions to sales person as tool to increase sales performance. We may list sales promotions as; price discount, bundle gift, marketing activities -to attract customer to stores- sales person bonus incentive, in store marketing material and activities. Sales person is the first point that facing with consumer in the retail store. Furthermore we believe sales person's opinion is very valuable while defining sales actions for the companies in smartphone market. In this study, survey is executed with sales persons (sales staff, promoter) to fmd out sales person idea to improve sales performance and budget allocation about shop's sales activities. We believe this study will guide and help smartphone companies for planning their sales promotion & activities and sales budget allocation.en_US
dc.identifier.endpage150en_US
dc.identifier.issn2306-4994
dc.identifier.issn2310-8770
dc.identifier.issue26en_US
dc.identifier.startpage143en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12415/7996
dc.identifier.volume3en_US
dc.identifier.wosWOS:000447866000015en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Science
dc.language.isoenen_US
dc.publisherNATL BANK UKRAINE, UNIV BANKING, KHARKIV INST BANKINGen_US
dc.relation.ispartofFINANCIAL AND CREDIT ACTIVITY-PROBLEMS OF THEORY AND PRACTICEen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.snmzKY01039
dc.subjectpersonel sellingen_US
dc.subjectsales promotionen_US
dc.subjectsales personen_US
dc.subjectbonusen_US
dc.subjectsales incentivesen_US
dc.subjectretailen_US
dc.subjectsmartphoneen_US
dc.subjectsales performanceen_US
dc.titlePERFORMANCE OF SALES PERSON IN A SMARTPHONE MARKET IN TURKEYen_US
dc.typeArticle
dspace.entity.typePublication

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