Sales effect of product positioning on average sales price level in Turkey smartphone market

Basit Öğe Kaydı
dc.authorid0000-0002-8238-3185en_US
dc.contributor.authorDüzgün, Fehim
dc.contributor.authorTelli Yamamoto, Gonca
dc.date.accessioned2024-07-12T21:31:57Z
dc.date.available2024-07-12T21:31:57Z
dc.date.issued2018en_US
dc.departmentRektörlük, Kongreler, Uluslararası İşletme ve Pazarlama Kongresien_US
dc.description.abstractProduct positioning is an important part of a marketing plan. Positioning is also one of the critical elements for brand awareness and perception. Brands should make right product positioning for an effective product launch to the market. Although it is said that many corporate companies should consider positioning strategically, brands position their products based on either intuitive approach or competitors' actions most of the time. There is a need of scientific analysis of market status for right product positioning. Consumer needs and demands should be considered while product positioning. Non-popular products also can reach successful sales performance and become popular with fulfilling consumer demands with the correct positioning. In this study, we have examined the sales performance of a smartphone product that positioned empty ASP (Average Sales Price) level. Aim of this study is to check the consumer demands on ASP level with positioning new product on that price segment.en_US
dc.identifier.citationDüzgün, F. ve Telli Yamamoto, G. (2018). Sales effect of product positioning on average sales price level in Turkey smartphone market. International Congress on Business and Marketing. s. 181-194.en_US
dc.identifier.endpage194en_US
dc.identifier.isbn978 - 605 - 2124 - 09-3
dc.identifier.startpage181en_US
dc.identifier.urihttps://icbm.world/?lang=tr
dc.identifier.urihttps://hdl.handle.net/20.500.12415/6339
dc.language.isoenen_US
dc.publisherMaltepe Üniversitesien_US
dc.relation.ispartofInternational Congress on Business and Marketingen_US
dc.relation.publicationcategoryUluslararası Konferans Öğesien_US
dc.rightsCC0 1.0 Universal*
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rights.urihttp://creativecommons.org/publicdomain/zero/1.0/*
dc.snmzKY01581
dc.subjectProducten_US
dc.subjectPositioningen_US
dc.subjectSalesen_US
dc.subjectSmartphoneen_US
dc.subjectPrice segmenten_US
dc.subjectASP ( Average Sales Price)en_US
dc.titleSales effect of product positioning on average sales price level in Turkey smartphone marketen_US
dc.typeArticle
dspace.entity.typePublication

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