Brand management benchmarking (BMB) for global arena

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dc.authorid0000-0002-8238-3185en_US
dc.contributor.authorTelli, Gonca
dc.contributor.authorKaramanoğlu Şekeroğlu, Özgür
dc.contributor.authorKaykusuz, Murat
dc.date.accessioned2024-07-12T20:53:50Z
dc.date.available2024-07-12T20:53:50Z
dc.date.issued2015en_US
dc.departmentFakülteler,İnsan ve Toplum Bilimleri Fakültesi, İşletme Bölümüen_US
dc.description.abstractEnterprisesare essentially required to change and evolve continuously and keep up with the innovations under the fierce competition, which has developed in parallel to globalization in our era. Together with the advancement of the technology, access to information has become more convenient and in a setting with diversified customer expectations, having the best practices to become a leading enterprise or face the competition has become critical.Particularly, it is vital and critical for the companies to pursue innovations on the crucial issue of brand management, accomplish the best practices, and develop their own processes. Benchmarking becomes the key in this respect. Benchmarkingisalsoan important tool, whichis defined as the comparison with the best, learning from the best and integrating those learned and into the structure, processes and culture of the enterprise, as an important tool to increase the effectiveness of strategic management. This study elucidates the structuring of brand management processes -particularly of the enterprises which are globally operating or desiring to act globally-through benchmarking,and quests for an answer to the question of what it reverberates on the organization.en_US
dc.identifier.citationTelli, G., Karamanoğlu Şekeroğlu, Ö. ve Kaykusuz, M. (2015). Brand management benchmarking (BMB) for global arena. International Conference Value Chain Sustainability. s. 317-323.en_US
dc.identifier.endpage323en_US
dc.identifier.startpage317en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12415/2677
dc.language.isoenen_US
dc.publisherMarmara Üniversitesien_US
dc.relation.ispartofInternational Conference Value Chain Sustainabilityen_US
dc.relation.publicationcategoryUluslararası Konferans Öğesien_US
dc.rightsCC0 1.0 Universal*
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rights.urihttp://creativecommons.org/publicdomain/zero/1.0/*
dc.snmzKY07920
dc.subjectBrand Managementen_US
dc.subjectBenchmarkingen_US
dc.subjectGlobalen_US
dc.subjectStrategic Managementen_US
dc.subjectGlobal Benchmarkingen_US
dc.titleBrand management benchmarking (BMB) for global arenaen_US
dc.typeConference Object
dspace.entity.typePublication

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