A Conceptual Study on E-Commerce and Digital Supply Chain Management
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Tarih
2020
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info:eu-repo/semantics/openAccess
Özet
Today, with globalization, changes are experienced in many subjects. Especially with the developments in information and communication technologies, the digitalization process has become one of the remarkable issues with an increasing momentum. Industry 4.0 and new technological developments have brought important changes in production and consumption approaches. In this context, businesses have started to prefer to use more digital technologies in their products and services, and consumers have started to make their choices by using digital technologies in their purchasing processes. Developing technologies, changing business models and increasing competition in constantly changing business world cause businesses to be more competitive. In this context, managing the supply chain process effectively is among the issues that are becoming increasingly important. Nowadays, the increasing accessibility of consumers to the products and making purchasing decisions among many different options have caused businesses to operate in a more competitive environment. Another important factor is the increase in e-commerce platforms, causing businesses to remain in an intense competitive environment regarding the price, quality and delivery processes of the product to ensure customer satisfaction. Although the improvements in the supply chain are of great importance for businesses competing against time, especially in terms of e-commerce transactions, digitalization has also shown its effect in this area and brought the digital supply chain approach to the fore. In this way with using digital technologies, businesses will have the opportunity to manage the process effectively until their products reach to their consumers.
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Anahtar Kelimeler
Kaynak
Turkish Studies - Social Sciences
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Scopus Q Değeri
Cilt
15
Sayı
7
